As an official sponsor of some of the greatest UK festivals, including Wireless, EDC, Creamfields, Reading and many more, Pepsi Max takes a bold approach to bringing people together through music. Pepsi Max offers the full Pepsi taste with none of the sugar. We wanted to find unexpected creative ways to make festivalgoers’ experiences even more exciting. From gifting members of the crowd VIP experiences with their own entourage to dancing in the rain without getting wet, we are all about creating unique, ingenius moments with music at the heart. As a long-standing partner of Live Nation for Academy Music Group venues, we look forward to creating more musical Pepsi Max moments.